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Salud, Ciencia y Tecnología Metaverse Basic and Applied Research Data & Metadata Interdisciplinary Rehabilitation Salud, Ciencia y Tecnología - Serie de Conferencias Community and Interculturality in Dialogue Seminars in Medical Writing and Education Health Leadership and Quality of Life Gamification and Augmented Reality Southern perspective / Perspectiva austral
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Original
Published: 2021-11-06
DOI: https://doi.org/10.56294/cid202117

Analysis of the acceptance of independent women with regard to "Anthony Fierro" jewelry in Dijon (France)

By
Paola Carolina Vallejo Benítez ,
Paola Carolina Vallejo Benítez

Corporación Unificada Nacional de Educación Superior, Colombia

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Maribel Garcia Rojas ,
Maribel Garcia Rojas

Corporación Unificada Nacional de Educación Superior, Colombia

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Abstract

For the expansion of a brand it is necessary to know the acceptance it will have in its target market. In the present case of the Colombian brand "Anthony Fierro", an internationalization is sought towards the city of Dijon in France, where there are strategic allies for the collection of information in the framework of the execution of the research. The purpose of the research is to analyze the acceptance that independent women in Dijon have of Colombian handmade designs with natural materials. The data collection through a qualitative approach allows obtaining relevant information on the perception of the target public, their consumption habits, preferences and disposition towards the type of jewelry proposed. The study highlighted jewelry design as a determining factor in the purchase decision, which is generally impulsive, and shows the handcrafted and natural characteristics as additional positive arguments.

Keywords:

Jewelry,
Handicrafts,
Marketing,
Acceptance,

How to Cite

1.
Vallejo Benítez PC, Garcia Rojas M. Analysis of the acceptance of independent women with regard to "Anthony Fierro" jewelry in Dijon (France). Community and Interculturality in Dialogue [Internet]. 2021 Nov. 6 [cited 2024 Jul. 2];1:17. Available from: https://cid.saludcyt.ar/index.php/cid/article/view/17

Copyright Notice

The article is distributed under the Creative Commons Attribution 4.0 License. Unless otherwise stated, associated published material is distributed under the same licence.

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Vol. 1 (2021)
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