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Salud, Ciencia y Tecnología Metaverse Basic and Applied Research Data & Metadata Interdisciplinary Rehabilitation Salud, Ciencia y Tecnología - Serie de Conferencias Community and Interculturality in Dialogue Seminars in Medical Writing and Education Health Leadership and Quality of Life Gamification and Augmented Reality Southern perspective / Perspectiva austral
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Original
Published: 2022-12-20
DOI: https://doi.org/10.56294/cid202233

Positioning of clothing brands in Colombia

By
Jorge Enrique Jiménez Rendón ,
Jorge Enrique Jiménez Rendón

Corporación Unificada Nacional de Educación Superior – CUN. Colombia

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Maribel Garcia Rojas ,
Maribel Garcia Rojas

Corporación Unificada Nacional de Educación Superior – CUN. Colombia

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Abstract

The positioning of the brand has prominence today in the marketing world thanks to the corporate benefits that are reflected in the market, in Colombia clothing brands year after year have been growing economically, throwing large sales figures and injecting development in the national economy. The objective of this study is to know how is the positioning of clothing brands in Colombia. It is a descriptive study, from a descriptive review with referential sources on the studies that have been carried out regarding the positioning of clothing brands in the Colombian territory. The results indicate that Arturo Calle is the best positioned brand in the market thanks to its high reputation and consumer preference.

Keywords:

Brand,
Positioning,
Fashion,
Perception,

How to Cite

1.
Jiménez Rendón JE, Garcia Rojas M. Positioning of clothing brands in Colombia. Community and Interculturality in Dialogue [Internet]. 2022 Dec. 20 [cited 2024 Jul. 2];2:33. Available from: https://cid.saludcyt.ar/index.php/cid/article/view/33

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The article is distributed under the Creative Commons Attribution 4.0 License. Unless otherwise stated, associated published material is distributed under the same licence.

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Vol. 2 (2022)
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