University of the Amazon
University of the Amazon
University of the Amazon
Panela production for many years has been the main livelihood of many families in the municipality of San José del Fragua, which is anchored in the department of Caquetá. This market has suffered various effects due to the import activity, which comes from other departments and as a result has had a negative impact on the profitability and production of families. This has triggered a series of disagreements on the part of small and medium-sized producers towards the government, since they have never had significant support with which they can make up for the low income due to the fact that this panela that they import is cheaper and consumers buy it. they prefer it only because the price is more attractive, leaving aside the quality and origin of the product. Therefore, the objective was oriented to identify the reasons why the peasants preferred the imported panela product. Various methods and techniques were used such as: the interview and documentary analysis. As a main result, it was evidenced that the import activity is the main problem faced by the peasants of the municipality of San José del Fragua in the commercialization of panela.
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